Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is the process of improving the visibility and ranking of a website or a web page in search engine results, with the goal of attracting more organic traffic. This is done by optimizing various elements of the website, such as its content, technical structure, and user experience, to align with search engines’ ranking algorithms.

Some common SEO techniques include keyword research and optimization, creating high-quality content, building backlinks from reputable websites, improving website speed and mobile-friendliness, and creating an intuitive website structure with clear and descriptive headings. The ultimate goal of SEO is to provide the best possible user experience for search engine users and attract more relevant traffic to a website, leading to increased visibility, credibility, and conversion rates.